Campaign Tracking Checklist

Use this as your working checklist

• Primary conversion defined
  Write down exactly what counts as success.
• Conversion tested
  Complete the action yourself and verify it records correctly.
• Campaign naming set
  Choose consistent source, medium, and campaign naming.
• UTM links created
  Generate tagged URLs for inbound campaign links.
• Internal links clean
  Do not use campaign UTMs on internal website navigation.
• Budget recorded
  Save the planned spend so performance can be compared later.
• Analytics verified
  Confirm a test visit appears where expected.
• Review date scheduled
  Decide when the first meaningful performance review will happen.