Free tools
Make faster decisions
Simple campaign planning and marketing math. No account, no spreadsheet, no clutter.
Campaign Builder
Build a focused campaign plan from your goal, audience, channel, budget, and KPIs.
Open tool →UTM Builder
Create consistent campaign tracking URLs for analytics and attribution.
Open tool →ROI Calculator
Measure total campaign return relative to cost.
Open tool →ROAS Calculator
Measure advertising revenue for every dollar of ad spend.
Open tool →CTR Calculator
Calculate the percentage of impressions that generate clicks.
Open tool →CPC Calculator
Calculate average advertising cost per click.
Open tool →CAC Calculator
Estimate the cost to acquire one new customer.
Open tool →CPM Calculator
Calculate the cost of one thousand ad impressions.
Open tool →Conversion Rate Calculator
Measure the percentage of visitors or clicks that convert.
Open tool →Break-even ROAS Calculator
Estimate the ROAS needed to cover gross margin.
Open tool →Marketing Budget Calculator
Turn a revenue target and budget percentage into a planning number.
Open tool →