Free marketing calculator
CAC Calculator
Calculate customer acquisition cost (CAC) from sales and marketing cost and new customers.
Free calculator
CAC Calculator
Result$100.00
What it tells you
CAC estimates how much you spend to acquire one new customer.
Formula
Sales & Marketing Cost ÷ New Customers
Example
$10,000 in sales and marketing cost that produces 100 customers equals a $100 CAC.
When to use it
Use CAC alongside customer lifetime value and gross margin to judge whether acquisition is sustainable.
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